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That’s right – he’s sick and tired of telling you how important exercise is to your health because YOU DON’T LISTEN.

He’s sick of explaining how so many of your health problems will improve or even disappear as the result of a consistent exercise program.

He’s tired of tallying your controllable risk factors which include physical inactivity and obesity.

So why does he continue to give you the same lecture?

Because he’s seen exercise change lives.

He’s even seen exercise save lives.

A Doctor’s Perspective

Dr. David Shilling MD has been a family doctor for over 30 years. In that time he’s given a fair number of patients the exercise lecture…with good cause.
He’s seen firsthand the healing power of exercise.

Exactly what kind of healing? Dr. Shilling shared the top 5 benefits that he’s seen patients experience as a result of exercise…

1. Feel Great: The first thing that patients tell Dr. Shilling after starting an exercise program is how much better they feel. “People don’t realize how bad they feel. They get used to feeling bad. Then when they start exercising they feel so much better.”

Your energy levels boost and you feel great.

2. Pain Be Gone: Next patients notice a reduction in aches and pains. Chronic muscle and joint pain that they’ve lived with for years begins to fade. For some, joint replacement surgery is postponed. For others, arthritis pain is reduced.

Your muscles and joints feel better than ever.

3. Goodbye Coronary Heart Disease: While patients can’t feel this healing benefit of exercise, it is the one that saves lives. Exercise removes two of the major risk factors that lead to heart disease: 1) physical inactivity and 2) obesity. Exercise also increases your good cholesterol (HDL) and lowers your blood pressure.

Your risk of heart attack or stroke is reduced.

4. Goodbye Type 2 Diabetes: Patients with type 2 diabetes gain substantial benefits from exercise. Exercise improves the body’s use of insulin, and the related weight loss improves insulin sensitivity. Of course patients with type 2 diabetes need to get guidelines from their doctor before starting an exercise program.

Your blood sugar levels are better controlled.

5. Goodbye Sleep Apnea: Patients with sleep apnea are often caught in a destructive cycle. Their weight promotes occurrences of apnea then inadequate sleep promotes weight gain. Dr. Shilling has seen exercise break this cycle.

Your sleep becomes restful and weight loss becomes easier.

With all of these benefits it’s hard to see why anyone would avoid exercise. What’s your excuse?

• I know you’re tired…exercise gives you energy.
• I know you’re in pain…exercise alleviates your muscle and joint pain.
• I know you’d rather stay in bed…exercise makes your sleep more restful.
• I know you’re pressed for time…exercise improves your efficiency and extends your life.
• I know you don’t know where to start…that’s where I come in with the Express Fat Loss System.

The complete guide for a permanent weight loss
Then the next time you see your doctor he won’t give you a lecture.

He’ll congratulate you.

They cast a spell over the most well-meaning dieter, and cause logical people to overeat until their sides hurt.

They occupy your thoughts to the point of obsession as you try to ignore a plate of cookies.

And when it’s all said and done, they accumulate on your body in the most obtrusive way as a result of dozens of unused calories.

Why does food hold such power? And, most importantly, how can you control your eating?

The End of Overeating

David A. Kessler, MD set out to answer these pressing questions in his instant bestseller, The End of Overeating. Despite being a pediatrician, a former FDA commissioner, and former dean of the medical schools at Yale and the University of California, San Francisco, Dr. Kessler struggles with his weight.

Observing the current obesity epedemic, he knew that he wasn’t alone.

Dr. Kessler, with the insight of some of the brightest minds in medicine and science, discovered the following three reasons that most of us are compelled to overeat.

1. An Irresistable Combination Rewires Your Brain: Think of your favorite treat – most likely it can be broken down into the basic building blocks of sugar, fat and salt. This combination is known of as the ‘three points of the compass’, a combination that has been shown to literally alter the biological circuitry of your brain.

   Sugar, fat and salt give food a high hedonic value which gives you pleasure. This pleasure reinforces you to return to your favorite foods time and time again.

2. The Food Industry Targets You: Everywhere you go you’ll see the clever work of the food industry, tempting you with highly palatable creations. Food has become a science, and your taste preferences the guiding light.

   The food industry has one goal – to get you hooked. By constructing food items that are high in sugar, fat and salt they know that you will come back time and time again.

3. Conditioned Hypereating Becomes a Way of Life: Humans are conditioned to seek more reward. When readily available, hyper palatable food become our reward a pattern of hypereating quickly emerges. Dr. Kessler describes the cycle:

   “Foods high in sugar, fat, and salt, and the cues that signal them, promote more of everything: more arousal…more thoughts of food…more urge to pursue food…more dopamine-stimulated approach behavior…more consumption…more opioid-driven reward…more overeating to feel better…more delay in feeling fulll…more loss of control…more preoccupation with food…more habit-driven behavior…and ultimately, more and more weight gain.”

Breaking the Cycle

The good news is that you don’t have to remain trapped in a cycle of overeating. The following three tips will put you back in control.

1. Set Your Rules: In order to resist overeating in today’s tempting food environment, you must eat by a set of self-imposed rules. Predetermined rules take away the need to make food decisions in vulnerable moments.

   Dr. Kessler thinks these rules should be, “simple enough to fit with your busy life, but specific enough to remove uncertainty from the food equation.”

   For suggestions as to what rules you should adopt, let’s turn to another authority on eating, bestselling author of ‘In Defense of Food’, Michael Pollan:

   • Don’t eat anything your great grandmother wouldn’t recognize as food.
   • Pay more, eat less. Look for quality of food over quantity.
   • Eat meals. Cut out snacking, stick with structured meals.
   • Don’t get your fuel from the same place your car does. Gas stations are great for fueling your car, but the food they sell are not suited to fuel you.
   • Try not to eat alone. Eating can become mindless when alone, leading to overeating.
   • Eat slowly. Eat foods that have been prepared slowly – that means no fast food.
2. Make Negative Associations: When was the last time you peeled a lemon and ate it whole? Probably never. That’s because your taste buds have a negative association with the sour taste.

   Our taste buds have traditionally been our guide when it comes to food selection, but this must change for you to successfully avoid overeating. Since the food industry purposely crafts food items to please your taste buds (not waistline) what tastes good can no longer dictate what you eat.

   It’s up to you to create negative associations with unhealthy food – despite their pleasing taste. Here are some negatives to focus on:

   • Those extra calories will accumulate around your waist.
   • Your health will suffer.
   • You will become more disspointed with your appearance.
   • You’ll feel sluggish.
3. Give Yourself a Real Reward: The bottom line is that we eat unhealthy food as a reward, even though it causes more harm that good. It’s time to give yourself a truly benificial reward – exercise.

   Exercise is a healthy reward that will not only release endorphins into your system, but will also give you the benefit of weight loss and improved health.